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Daniel Weller
Client: Sazerac
Strategic Vision | Brand Narrative | Packaging Innovation | Structural Design
Blending heritage, craftsmanship & innovation, Daniel Weller Bourbon honors its pioneering spirit through premium design. A compass-inspired top and refined materials reinforce its exploration-driven identity, elevating the brand’s legacy.
Revolutionary War veteran Daniel Weller journeyed to Kentucky in 1794, establishing the distilling legacy that his grandson, William Larue Weller, would later build upon.
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